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ACKO Life Home / Acko Life Insurance - About Us

About ACKO Life
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Welcome to ACKO Life, your new destination for life insurance, dedicated to innovation, modern technology, and an unwavering focus on you - our valued customer. We've entered the world of life insurance with one clear mission: to always prioritise you in everything we do.

ACKO Life operates as a subsidiary of ACKO Technology Solutions Pvt Ltd., founded by industry veteran Varun Dua. He brings a fresh, innovative approach to life insurance. Six years ago, Varun Dua and the founding team of ACKO General Insurance (ACKO GI) revolutionised the general insurance industry by emphasising fairness, convenience, and an enhanced customer experience through technology and innovation. In the last six years, ACKO GI has served over 78 million customers, issued more than a billion policies, and achieved the industry's best claim ratio (98%) and NPS (Net Promoter Score) of 70+. These numbers reflect our unwavering commitment to customer satisfaction and trust.

ACKO is backed by major private equity firms such as General Atlantic and Multiples Private Equity, leading venture capitalists including Accel, Elevation, and Lightspeed Multiples, as well as Amazon and Canada's largest Pension Fund (CPPIB), among others.

Why choose ACKO Life?

Here's what sets us apart as the right choice for you:

At ACKO Life, we aim to create an insurance experience where you are always in control.

Join us on this journey

After transforming the general insurance industry with ACKO GI, we're here to revolutionise life insurance. Join us on this remarkable journey as we build ACKO Life, an insurance provider that truly comprehends and serves your needs.

ACKO Life: Protection that truly understands you.

Frequently Asked Questions about ACKO Life
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Is ACKO trustworthy?

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Absolutely! Here's some information about ACKO that may alleviate any concerns:

  • ACKO's subsidiaries, ACKO General Insurance and ACKO Life Insurance, are IRDAI licensed companies (IRDAI Registration No: 157 and 164, respectively). 

  • ACKO General insurance has served more than 78 million customers, issued over a billion policies, and earned high app ratings, with 4.5+ across platforms (App Store, Play Store, Google, etc.).

How is ACKO Life Insurance different?

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We're dedicated to simplifying life insurance with clear, flexible products and an unwavering commitment to trust, transparency, and customer-centricity. Leveraging technology, we've streamlined processes for efficient, paperless policy management and claims.

You are a new company; why should I trust you?

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We may be newcomers in the life insurance arena, but we come with the backing of the seasoned team behind ACKO. With a track record of revolutionizing insurance for over 78 million customers and an impressive 98% claims settlement ratio, our sister company, ACKO GI, has earned trust and respect in the industry. Our commitment to customer-centric products is evident in the No. 1 Ranking awarded to our ACKO Platinum Health Plan by Mint Beshak Ratings. With the launch of ACKO Life, we carry forward this legacy, driven by our dedication to simplifying life insurance for your peace of mind.